KeY WoRdS

KeY WoRdS...

Representation This is the process where by the media construct versions of people, places and events in images, words or sound for transmission through media texts to an audience.
Representation is one of the main focuses of my independent study..'the representation of women' so therefore i will be exploring in in depth for my independent study.

Stereotype The social classification of a groupof prople by identifying common characteristics and universally applying them in an often oversimplified and generalised way, such that the classification represents value judgements and the assumptions about the groups concerned.
As im looking at the representation of women in sugar rush, the stereotypes of woman and teenage girls is also somthing i will need to explore in my study, looking at if they are callenged. If so, how and why?

femme fatel a female character that uses her sexuality often in devious secretive ways, to acheive the ends she desires.
I think that alot of the female characters in sugar rush are femme fatels, especially sugar who can be very manipulative. This is something i aim to look at as it fits in with the representation of women.

Male gaze Male gaze a term used by Laura Mulvey in her essay ‘Visual pleasures and narrative cinema’ (1975). This is what she used to describe what she saw as the male point of view adopted by the cinema for the benefit of an assumed male audience.
My title also questions the way in which the audience interprets the text, this will look a great deal at a male audience. Looking at if they conform to the male gaze and are intrested purley in the woman and sex.

Feminism This is political movement to advance the status of women by challenging values, social constructions and socioeconomic practices which disadvantage women and favour men.The movement emerged from the liberations culture of the 1960’s, although individual feminists argued for women’s rights from a much earlier time.
Feminism is relevent as i will look at the way female characters have developed over the years in film and television. Also how women are represented as stonger individuals playing bigger and more important roles.